Posts in B2B marketing

8 Reasons People Are Abandoning Your Products And How To Save Those Sales

You have the best of products from the industry, a competitive deal on offer and plenty of ongoing sales that your target market could benefit from. But somehow, no matter how appealing your marketing campaigns look, your products get abandoned!

In this post, we’re going to discuss a few reasons why B2B and B2C businesses often face this challenge and how to overcome it to improve conversions.

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Vanhishikha Bhargava 1 Comment January 19, 2017 Commerce Conversion Rate Optimization Ecommerce Marketing

How To Optimize SaaS Landing Pages for Maximum Conversions

SaaS companies usually face a challenge when it comes to converting their target audience. The reason being, their ideal customers may or may not be from a technical background and they simply can’t take a one-size-fits all approach with their marketing campaigns. The same holds true for their landing pages.

So here are a few tips to optimize them for higher conversions.

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Vanhishikha Bhargava 0 Comments November 24, 2016 Conversion Rate Optimization Landing Page Optimisation Marketing

Creating A Business Value Proposition That’s Absolutely Irresistible

What makes a website visitor turn into your customer? A value proposition where he sees himself benefitting in one way or the other with what the business has to offer.

Many studies suggest that most businesses don’t succeed because they have a weak value proposition compared to their competitor. Or they aren’t able to show what value the visitor can get at the right time – once the visitor’s attention is lost, your customer is as good as gone.

So here’s taking a look at a few value propositions that are so irresistible that no visitor can say no.

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Vanhishikha Bhargava 1 Comment October 27, 2016 Marketing

5 Mistakes That Most B2B Websites Make (And How To Fix Them)

Businesses in the B2B industry usually have a tougher time acquiring their target market. Since their audience is extremely defined and is limited in number, it becomes an even bigger challenge for marketers to craft the right messaging and campaigns that stand out from their competition.

Most B2B websites are completely to the point. They include a value proposition, a little description about the same, the features and benefits of the product, a few customer testimonials and a call-to-action. Now while the approach isn’t really wrong, these websites don’t quite convert as high as they expect from campaigns.

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Vanhishikha Bhargava 2 Comments August 12, 2016 Conversion Rate Optimization Landing Page Optimisation Web Designing