Posts in content marketing strategy

Why Your Content Marketing Strategy Is Just Not Successful (5 Lessons Learnt Over 8 years)

If your efforts in content marketing are providing you less and less results (lower visits, leads, sales, etc.), I guarantee that you aren’t the only one and now is the right time to make a change in your strategy. Because if you don’t adapt, your competition will and that will put you at an even greater disadvantage.

Content Marketing tactics that worked perfectly 12 to 24 months are no longer designed to give your results or a good return on investment today. Let’s just say, what’s gone is gone and shouldn’t be brought back.

Based on our experience with trying and testing different content marketing approaches since 2008 (more specifically thanks to our own errors), here are the 5 errors that result in you losing your customers.

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Today's Expert 1 Comment August 30, 2016 Content Marketing

How To Create A Content Marketing Strategy From Scratch In 12 Simple Steps

Your current content marketing strategy is doing well and everyone’s mighty pleased with the results it is bringing in. But when you’re asked to finally put it down on a document – stepwise, it seems nothing short of a challenge thrown in front of you.

So here’s how you create a documented content marketing strategy, right from scratch, in 12 simple steps.

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Vanhishikha Bhargava 18 Comments June 23, 2016 Content Marketing Marketing