Customer experience or user experience is the sum of the experience that people from your target market have on your business website. From browsing to navigating and exploring your products/services, understanding what you do and making an interaction with you, each of these aspects define how you rank on the Net Promoter Score (NPS).
The higher the NPS, the better has been your customer’s experience on-site. And the better the experience, the faster the companies grow in terms of customer/visitor loyalty.
So here are 10 tools that will help you understand your customers better and optimize their experience on your website (as well as improve your conversion rates).