Posts in digital marketing tips

12 Email Marketing Mistakes You Should Promise Not To Make This Year

When you’re just setting up an email marketing campaign for your business, you often browse the tips and tricks that others have used to ensure it gives you some results. No matter how long you research the same, somehow you always end up unsatisfied with the results your campaign gives.

The reason behind those dipped numbers? Well, a few mistakes that you could be making amidst trying to keep up with all the tips you have come across on the internet. In this post we’re going to highlight those little mistakes that are costing you big numbers!

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Vanhishikha Bhargava 1 Comment January 24, 2017 Email Marketing Marketing

Why Visual Content Marketing Is Your Knight In Shining Armour This Year

Content marketing has become an industry must-have. Whether it is brand awareness you’re aiming at, acquiring customers or simply starting to rank on search engines for the products and services you offer, there is no way to avoid this inbound marketing tactic.

But as businesses across different industries catch up with this marketing trend, marketers are struggling to get their content pieces noticed. As a matter of fact, some of the best and most informative pieces in 2016 have gone ignored or did not reach as big an audience as they should have!

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Vanhishikha Bhargava 1 Comment January 17, 2017 Content Marketing Marketing

10 Ways To Make Your Lead Generation Website Convert On The First Visit

Companies with lead generation websites need to pay a lot more attention to CRO, because complacency is a killer. This is not just an opinion; it’s backed up by a mountain of data.

Straight North, an SEO firm headquartered in Chicago, uncovered a surprising insight on user behavior in the course of validating more than 300,000 online sales leads generated from its agency and client websites. A whopping 84 percent of conversions came from first-time visitors.

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Today's Expert 0 Comments December 6, 2016 Conversion Rate Optimization Landing Page Optimisation Marketing

How To Increase Email Subscriptions By 200% In 5 Simple Steps

Email marketing is alive and kicking every other marketing tactic aside. Well, not really. But when you see the results an email marketing campaign reaps and the budget at which that happens, you would know exactly what we mean. In this post, we’re sharing some really simple tips that you could use to boost your email subscriptions by a whooping 200%!

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Vanhishikha Bhargava 0 Comments November 28, 2016 Email Marketing

How To Get More Email Subscribers With On-Site Retargeting

42% of businesses name email as the most effective lead generation marketing tactic, making it the top source for lead nurturing and management. But to be able to make your email marketing campaign successful, you need people who subscribe to them willingly. And the fear of being spammed, makes it hard to get people to subscribe even to the most useful newsletters!

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Vanhishikha Bhargava 0 Comments October 26, 2016 Email Marketing Marketing

Are Your Cold Emails Killing Your Business? (And The Fix To It!)

Cold emails are a necessary evil that most B2B marketers resort to for promoting their business products and services. It is quite literally the foot in the door approach, where you pretty much shamelessly, approach a prospect with what you offer and what he is likely to gain out of it.

But the only sad thing is that most of these cold emails don’t really work. They are like trying to hit the target with one little arrow in complete dark! And missing the target is only landing you into a darker spot.

In this case, the spam folder.

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Vanhishikha Bhargava 1 Comment October 24, 2016 Email Marketing Marketing

Which is the best colour for a converting landing page? We found out!

When you’re running a paid campaign to promote your brand, a product or a service, you want to ensure that every aspect of it adds value to the customer and nudges him towards the point of conversion.

And when you’re making the efforts to optimize your copy as well as design to suit the target customer’s needs, why not take into consideration the color scheme as well? After all, it does fall under the aesthetics of your web page.

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Vanhishikha Bhargava 0 Comments October 18, 2016 Conversion Rate Optimization Landing Page Optimisation Marketing

Why Businesses Should Use Word-Of-Mouth Marketing For Growth

As a digital marketer, I know exactly how it feels trying to keep up with the changing trends and the conversations happening around a brand. But the one thing that I have realised over the years is the fact that what people are saying about you is extremely important.

Here’s taking a look at why businesses should leverage the power of word-of-mouth and how they can do so effectively.

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Vanhishikha Bhargava 1 Comment October 5, 2016 Content Marketing Email Marketing Marketing

The secret to Content Virality – revealed!

We have all witnessed how certain videos and images go totally viral in just a few days of them being published on digital platforms. From the videos of pandas playing on slides published by renowned zoos to brands sharing their takes on sensitive issues, content today has the ability to become viral – when done right. Let’s tell you what they did right!

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Vanhishikha Bhargava 2 Comments October 3, 2016 Content Marketing Marketing Social Media Marketing

Top 10 Social Media Management Tools Every Marketer Needs To Try

Social media has become an integral part of business marketing strategies – irrespective of the industry and domain the business in. Be it B2B or B2C, business marketers now know that most of their target market audience is active on more than one social media channels on a daily basis – and that is too big an acquisition opportunity to miss!

But let’s be honest, social media can be very overwhelming sometimes.

So here are 10 tools for social media management that you must start using for the week ahead!

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Vanhishikha Bhargava 3 Comments October 2, 2016 Social Media Marketing

7 Instagram Marketing Tips To Boost Your Online Store Sales

Instagram users are increasing by the day and with features likes stories coming in, we see the number only rising for a considerable amount of time.

The platform that is predominantly all about visuals, has become the greatest opportunity for eCommerce businesses to market their products – even amidst the competition they face from eCommerce giants like Amazon on search engines. So here are a few Instagram marketing tips you need to consider using.

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Vanhishikha Bhargava 2 Comments September 30, 2016 Social Media Marketing

Are you too spammy? Finding the ideal email frequency for your business

As a marketer we’re frequently pondering on two major things – how to generate leads and then, how to keep them engaged effectively.

Since email makes for a majority strategy for the latter, we often battling over the question of just how many times should one touch base with the leads. Once a week, twice a month or maybe more?

Here’s how to find the ideal email frequency for your business.

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Vanhishikha Bhargava 3 Comments September 21, 2016 Email Marketing Marketing

Why Customer Engagement Should Be The Measure Of Digital Success And How To Do It

Measuring campaign metrics is an important aspect of digital marketing. It lets you know which of your campaigns are performing the best when it comes to acquiring new customers, which digital channels are the most active, how you can optimize the campaigns further and what are the available market opportunities that you can tap into.

Here’s taking a look at why customer engagement should become the measure of digital success and how you can measure it.

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Vanhishikha Bhargava 1 Comment September 7, 2016 Marketing Social Media Marketing

Why Storytelling Is The Hack For Higher Email Conversion Rates And How You Can Use It

Email marketing is important to every business. While it is the most widely used communication channel, it isn’t the most easiest to get results from.

Imagine yourself in the daily scenario of opening your inbox – you have received emails from various brands – some you care about, the others you delete regardless of what they might have insider. Now assuming even your target audience is signed up on various digital channels and with a gazillion business websites, chances are, their day starts the same way as yours.

So how do you make sure that every email from your campaign is opened, read and hopefully converted on?

By leveraging storytelling.

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Vanhishikha Bhargava 2 Comments September 6, 2016 Content Marketing Email Marketing Marketing

How To Boost Email Marketing Results In 10 Simple Steps

Apart from being the most economic and cost effective, a study by Custora found that the customer acquisition via email marketing has quadrupled in the 4 years preceding 2013. This accounts for nearly 7% of all the customer acquisition that has occurred online.

Clearly, email marketing is the most direct, effective and personal way of reaching out to your target audience. But still, this means of marketing doesn’t work for everyone – simply because their campaign is not strong enough or they don’t know how to make the most out of the channel.

Here’s how you can boost email marketing results in just 10 simple steps.

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Vanhishikha Bhargava 3 Comments September 5, 2016 Email Marketing Growth Hacking Marketing

5 Principles That The Highest Converting Sites Always Follow

A typical internet user spends almost half his day browsing through miscellaneous websites of different businesses and the various social media platforms. Do you really think they can remember all that they consumed?

The truth is, their attention span is barely a minute. They get distracted by just any ‘interesting’ thing they stumble upon.

Here’s how the most high converting websites in the digital industry keep their visitors hooked.

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Vanhishikha Bhargava 1 Comment August 17, 2016 Bounce Prevention Conversion Rate Optimization Landing Page Optimisation

4 Things Most Digital Marketers Miss Out On

Today the importance of online marketing is bigger than ever – be it via social media or digital advertising, there is absolutely no way businesses can circumvent it. But with so many digital channels and marketing possibilities coming up, it is important to understand the relationship between each of them and how they can work together in a complementary manner.

While marketers do a lot of research before creating their campaigns, there are 4 things that most of them often miss – and that causes their marketing efforts to not reap the desired results. Here’s taking a look at them.

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Vanhishikha Bhargava 0 Comments April 19, 2016 Content Marketing Email Marketing Marketing Social Media Marketing