Experts On Email Marketing – Tips You Must Follow
Email marketing is an important communication channel for businesses. But it never seems to work out for everyone. Here’s taking a look at what experts think email marketing should be like and how you can follow it to the T!
Continue ReadingGrowth Hacking : 9 Strategies and 100,000 Subscribers in just 3 months!
Growing an email list can be a challenging and sometimes, a pretty daunting task. While we try to churn out the best of content pieces regularly to appeal to our audience, they are somehow never willing to share their contact details before leaving.
With a chance of being spammed by the various businesses that are online, we kind of understand the reader’s emotions. But we understand your goals too!
So here are a few strategies that will growth hack your email list in just 3 months, before you even know it – trust us.
Continue Reading5 Ways To Jumpstart Your Email Marketing Results For 2017
As email marketing carries on into this year as a must-have business growth strategy, here’s taking a look into a few ways to jumpstart your results. While some businesses think an initial lull period causes no harm, it is important to understand that getting a little ahead of your competitors right from the start, will only give you a competitive edge.
Continue Reading8 Reasons People Are Abandoning Your Products And How To Save Those Sales
You have the best of products from the industry, a competitive deal on offer and plenty of ongoing sales that your target market could benefit from. But somehow, no matter how appealing your marketing campaigns look, your products get abandoned!
In this post, we’re going to discuss a few reasons why B2B and B2C businesses often face this challenge and how to overcome it to improve conversions.
Continue ReadingWhy Visual Content Marketing Is Your Knight In Shining Armour This Year
Content marketing has become an industry must-have. Whether it is brand awareness you’re aiming at, acquiring customers or simply starting to rank on search engines for the products and services you offer, there is no way to avoid this inbound marketing tactic.
But as businesses across different industries catch up with this marketing trend, marketers are struggling to get their content pieces noticed. As a matter of fact, some of the best and most informative pieces in 2016 have gone ignored or did not reach as big an audience as they should have!
Continue ReadingInfographic: The Portrait Of A Mobile Consumer
With technology advancing continuously, it’s perhaps little surprise the mobile consumer market is growing and evolving at a mind-boggling rate. It’s estimated there’s going to be a staggering 8.2 billion handheld mobile devices in circulation by 2018 – which stands as a testament to the insane reliance we have on technological devices in the modern era.
As the mobile world changes, so too does the way in which it’s targeted towards consumers. Let’s take a more detailed look at how different aspects of the mobile world are changing.
Continue Reading3 Tips For The Perfect Hero Shot That Converts More For Your Landing Page
What’s the first thing that gets noticed on a landing page, often defining whether the visitor would like to engage with the business or not?
While some might say it is the hero title – which is absolutely true, we think the creative used with it matters just as much – i.e. the hero shot. It is the one thing that is ‘guaranteed’ to instantly draw the visitor’s attention to the hero title.
Continue Reading10 Ways To Make Your Lead Generation Website Convert On The First Visit
Companies with lead generation websites need to pay a lot more attention to CRO, because complacency is a killer. This is not just an opinion; it’s backed up by a mountain of data.
Straight North, an SEO firm headquartered in Chicago, uncovered a surprising insight on user behavior in the course of validating more than 300,000 online sales leads generated from its agency and client websites. A whopping 84 percent of conversions came from first-time visitors.
Continue Reading7 Copywriting Tips For Cold Sales Emails That Will Get You More Customers
Email marketing is a must have for any business growth strategy. While context and personalization has taken prime importance while execution of this marketing strategy, cold emails are a necessary evil. But here’s taking a look at some of the cold emailing tactics that actually work.
Continue Reading5 Silly Landing Page Mistakes Killing Your Conversions
You probably already know that getting visitors to your landing page via digital campaigns is just a small step towards your business goal. Converting on the other hand, is a different ball game altogether.
While most of us like to think that our products and services are so exceptional that the target audience will convert in seconds after viewing it, sadly this is not true. Here are 5 landing page mistakes that most marketers make and lose conversions.
Continue Reading13 Simple Reasons Why People Are Leaving Your Website And How To Fix It
Ever noticed how your target audience reaches your website from social media or your marketing campaigns, but never really stick around? Well, you’re not alone. In this post, we’re going to share with you the reasons why people are leaving your website and how you can fix it.
Continue ReadingThe 4 Types Of Content Your Business Needs To Get More Customers
Content marketing has been riding the high waves throughout this year and from where we see it, it is going to continue to do so the next year as well. In fact, it is going to become the only way that businesses can convert their target audience into customers – yes, the more value you add to your target market, the greater are the number of customers you would get.
With the new year right around the corner, here’s taking a look at how you can use content to get more customers.
Continue ReadingWhy The Net Promoter Score Is Everything Your Business Needs To Care About
The one and only thing that can make a business grow sustainably in a competitive market, is its customers – loyal customers. If you build a product and offer an experience that people love, they won’t just remain loyal to your brand, but also recommend it to their friends and family.
So here’s how you can use the net promoter score to boost your customer lifetime value.
Continue Reading5 Simple Ways To Boost Your ‘Coming Soon’ Landing Page Conversions
In a digital landscape that is fast evolving, it is becoming a must for businesses who are launching new products or services in their target market, to create a build up around them. The reason being, people need to look forward to the value proposition that the new range is going to offer.
But with so many business competing for the attention of a similar target market, how do you make sure your coming soon landing page actually gets you quality leads and customers?
Continue ReadingCreating A Business Value Proposition That’s Absolutely Irresistible
What makes a website visitor turn into your customer? A value proposition where he sees himself benefitting in one way or the other with what the business has to offer.
Many studies suggest that most businesses don’t succeed because they have a weak value proposition compared to their competitor. Or they aren’t able to show what value the visitor can get at the right time – once the visitor’s attention is lost, your customer is as good as gone.
So here’s taking a look at a few value propositions that are so irresistible that no visitor can say no.
Continue ReadingHow To Get More Email Subscribers With On-Site Retargeting
42% of businesses name email as the most effective lead generation marketing tactic, making it the top source for lead nurturing and management. But to be able to make your email marketing campaign successful, you need people who subscribe to them willingly. And the fear of being spammed, makes it hard to get people to subscribe even to the most useful newsletters!
Continue ReadingAre Your Cold Emails Killing Your Business? (And The Fix To It!)
Cold emails are a necessary evil that most B2B marketers resort to for promoting their business products and services. It is quite literally the foot in the door approach, where you pretty much shamelessly, approach a prospect with what you offer and what he is likely to gain out of it.
But the only sad thing is that most of these cold emails don’t really work. They are like trying to hit the target with one little arrow in complete dark! And missing the target is only landing you into a darker spot.
In this case, the spam folder.
Continue ReadingHow To Create A Customer Centric Landing Page In 6 Steps
Identifying and understanding your target audience is a must if you want to create offers that resonate with them. And the same holds true when designing a landing page.
Every element on a landing page ‘must’ be meant for your target customers – from the landing page copy to the call-to-actions, it needs to be about them if you want conversions.
So how do you put together a customer centric landing page?
Continue ReadingWhich is the best colour for a converting landing page? We found out!
When you’re running a paid campaign to promote your brand, a product or a service, you want to ensure that every aspect of it adds value to the customer and nudges him towards the point of conversion.
And when you’re making the efforts to optimize your copy as well as design to suit the target customer’s needs, why not take into consideration the color scheme as well? After all, it does fall under the aesthetics of your web page.
Continue ReadingI just trashed your email again. Here’s why!
Email marketing is by far the most effective marketing channel for businesses across the B2B and B2C industry. While the channel offers a high ROI on even the smallest of marketing budgets invested, it is a fact that it doesn’t seem to work as effectively for everyone.
So I took a read at some of the mails I received to let you know why I trashed them!
Continue ReadingChanging with the times: The future of personalization (2017)
Personalization has been the high point of marketing this year. Every marketer, across different industries has been trying to leverage content marketing based on what their target market really wants. But the sad truth is, despite the amount of data available across the digital platforms, marketers aren’t able to personalize their customer experience effectively.
Here’s taking a deeper look into what personalization is, its importance and how you can get ready to leverage its power in 2017.
Continue Reading13 Marketing Lessons For eCommerce Businesses From The Flipkart Big Billion Sale
If you’re the kind of eCommerce marketer who is continually looking into the global markets, you’ve most certainly heard of Flipkart’s Big Billion Sale. Here’s taking a look into what the eCommerce business did to generate INR 1400 crore in a single day of the sale.
Continue ReadingWhy Businesses Should Use Word-Of-Mouth Marketing For Growth
As a digital marketer, I know exactly how it feels trying to keep up with the changing trends and the conversations happening around a brand. But the one thing that I have realised over the years is the fact that what people are saying about you is extremely important.
Here’s taking a look at why businesses should leverage the power of word-of-mouth and how they can do so effectively.
Continue ReadingHow To Use On-Site Behavioural Data To Get More eCommerce Sales
The rise of eCommerce industry is pretty evident across the world. Just about every business out there is willing to now take their products and services online for selling. Not just because it is far more convenient than them having a physical store, but they know exactly how much the generation of today loves online shopping. But not all of them are successful at getting sales one after the other.
So here are some tips on using on-site behavioural data of your visitors to drive more sales for your eCommerce store.
Continue ReadingThe secret to Content Virality – revealed!
We have all witnessed how certain videos and images go totally viral in just a few days of them being published on digital platforms. From the videos of pandas playing on slides published by renowned zoos to brands sharing their takes on sensitive issues, content today has the ability to become viral – when done right. Let’s tell you what they did right!
Continue Reading7 Instagram Marketing Tips To Boost Your Online Store Sales
Instagram users are increasing by the day and with features likes stories coming in, we see the number only rising for a considerable amount of time.
The platform that is predominantly all about visuals, has become the greatest opportunity for eCommerce businesses to market their products – even amidst the competition they face from eCommerce giants like Amazon on search engines. So here are a few Instagram marketing tips you need to consider using.
Continue ReadingWhy Your Business Needs To Host A Webinar Next Week
Irrespective of the industry your business is in today, it is important that you are able to satisfy the need to learn that most of your target audience has. The hyper informed informed generation today is all about wanting to know everything about a business before engaging with them.
So why not give them the information first hand? Here’s why your business should consider hosting a webinar next week and how you can do so effectively.
Continue ReadingWhy And How Businesses Can Grow With User Generated Content
User generated content (UGC) is emerging as the new must-have of marketing campaigns. It is that one tactic that has proven to deliver high converting results as compared to any other. Marketers from both B2B and B2C industries are embracing UGC and those who are not, are missing out on a big opportunity to hit the market.
Here’s taking a look at why and how you can use user generated content to grow your business.
Continue ReadingAre you too spammy? Finding the ideal email frequency for your business
As a marketer we’re frequently pondering on two major things – how to generate leads and then, how to keep them engaged effectively.
Since email makes for a majority strategy for the latter, we often battling over the question of just how many times should one touch base with the leads. Once a week, twice a month or maybe more?
Here’s how to find the ideal email frequency for your business.
Continue ReadingIs Influencer Marketing the Future of Marketing?
There’s a lot of talk going on about how influencer marketing is changing the marketing landscape. As someone with critical-thinking capability, you might be quite skeptical about this claim. But the truth is that there’s a good reason for all the hype about influencer marketing. Several studies have proven that this marketing channel can boost various aspects of your performance – from brand awareness and lead generation to conversions and brand loyalty.
Continue Reading5 Secret Hacks That The Most Successful Email Marketing Campaigns Use
While some businesses are practically email marketing rockstars, there are others who are still struggling to find that one strategy that would work for them. With no hard and fast rules or guidelines to state it all, marketers need to experiment with different techniques when setting up campaigns.
In case you too were wondering what is it that successful businesses do to get brilliant results from their email marketing campaigns, let us break it down for you.
Continue ReadingWhy Customer Engagement Should Be The Measure Of Digital Success And How To Do It
Measuring campaign metrics is an important aspect of digital marketing. It lets you know which of your campaigns are performing the best when it comes to acquiring new customers, which digital channels are the most active, how you can optimize the campaigns further and what are the available market opportunities that you can tap into.
Here’s taking a look at why customer engagement should become the measure of digital success and how you can measure it.
Continue ReadingHow To Boost Email Marketing Results In 10 Simple Steps
Apart from being the most economic and cost effective, a study by Custora found that the customer acquisition via email marketing has quadrupled in the 4 years preceding 2013. This accounts for nearly 7% of all the customer acquisition that has occurred online.
Clearly, email marketing is the most direct, effective and personal way of reaching out to your target audience. But still, this means of marketing doesn’t work for everyone – simply because their campaign is not strong enough or they don’t know how to make the most out of the channel.
Here’s how you can boost email marketing results in just 10 simple steps.
Continue ReadingWhy Your Content Marketing Strategy Is Just Not Successful (5 Lessons Learnt Over 8 years)
If your efforts in content marketing are providing you less and less results (lower visits, leads, sales, etc.), I guarantee that you aren’t the only one and now is the right time to make a change in your strategy. Because if you don’t adapt, your competition will and that will put you at an even greater disadvantage.
Content Marketing tactics that worked perfectly 12 to 24 months are no longer designed to give your results or a good return on investment today. Let’s just say, what’s gone is gone and shouldn’t be brought back.
Based on our experience with trying and testing different content marketing approaches since 2008 (more specifically thanks to our own errors), here are the 5 errors that result in you losing your customers.
Continue Reading6 eCommerce Marketing Hacks To Boost Your Sales
With the world going digital, there are a number of eCommerce businesses coming up today. It is becoming increasingly difficult to drive in more traffic and sales to online stores.
Even though most marketers test out different campaigns for to promote their business, the efforts are never enough. There is always someone out there in the market who is willing to invest more budgets into promoting his products.
So how do you ensure your sales don’t dip irrespective of how many stores and how different concepts enter the market to address the same audience as you?
Here are 6 eCommerce marketing hacks that will bring in more traffic to your website and increase your online store sales as well.
Continue ReadingChatbots Are The Future Of Marketing – Are You Ready For Them?
The need for digital marketing is rising by the day. And with the number of platforms that are getting added to the list, we think this marketing tactic is here to stay. So do the marketers need an assistant? Someone who could cover up for them to offer a seamless experience to the customers?
Here’s taking a look at how chatbots could be the future of digital marketing.
Continue ReadingWhy It Is Important To Collect Data For Lead Generation (And How)
Marketing is all about being able to bring in conversions and leads.
And that’s exactly the reason why most marketers lose out on their prospects. Focusing too much on scoring a lead often results in ignoring the efforts that need to be made for establishing long term relationships with customers. That is exactly why data is important!
Here’s looking into why data is important for each of your lead generation campaigns and how you can collect it from your target market.
Continue Reading6 Digital And Content Marketing Predictions For 2016 Coming True
As content marketing continues to reign this year, it is important for businesses and marketers to understand how it has evolved, what has changed and what they need to do to to keep their results consistent or make them better.
Here’s taking a look at the digital and content marketing predictions (and formulae) made by experts for 2016.
Continue Reading4 Things Most Digital Marketers Miss Out On
Today the importance of online marketing is bigger than ever – be it via social media or digital advertising, there is absolutely no way businesses can circumvent it. But with so many digital channels and marketing possibilities coming up, it is important to understand the relationship between each of them and how they can work together in a complementary manner.
While marketers do a lot of research before creating their campaigns, there are 4 things that most of them often miss – and that causes their marketing efforts to not reap the desired results. Here’s taking a look at them.
Continue ReadingThe 6 Core Elements Of A Successful Content Marketing Strategy
When planned and executed in a strategic manner, content marketing can actually boost the traffic to a business website, increase the social following and even displace market competition to take the position of an industry authority.
Here are the 6 core elements of a successful content marketing strategy.
Continue Reading6 Simple Tricks To Make Your Content More Actionable
Most of the content we see today lacks actionability because it isn’t able to completely empathize with its readers. The results of which is the reader loses interest in the content piece altogether or ends up not knowing what to do next.
Here are 6 tips to turn your content actionable from just a block of text.
Continue ReadingMarketing Goodreads: 10 Must-Read Social Media Marketing Books
Social media and content marketing are ever changing trends and there is no way a marketer can ignore them. In order to be successful on social, a business needs to be flexible and sometimes that requires experimenting with new tactics and technology. And the best way to learn them is through the experiences of other marketers.
So here are 10 such books that every marketer needs to read to improve his social and content strategies.
Continue ReadingGrowth Hacking Tools For StartUp Marketers (Part 2)
In a previous post, we decided to list down growth hacking tools for marketers like me who couldn’t code to even save their own life. Yes, there are tools that are smart enough to do the job for you. All you need to do is rack your brains to find the one that suits your needs and your business the best.
So here are a few growth hacking tools we tried and tested last week, and suggest you either bookmark this list for later or add them to your marketing and growth hacking toolkit right away.
Continue ReadingHow To Increase Customer Satisfaction With Exit Overlays
What often divides successful brands from the others, is the level of commitment they put towards improving their customer satisfaction levels.
An awesome tool that can enhance customer satisfaction are exit overlays. So here are 10 ways you can use them on your website:
7 Types Of Visual Content To Boost Your Marketing Campaigns
90% of the information transmitted to the brain is visual, and visuals are processed 60,000X faster by the brain. So here are 7 types of visual content that you can use in your marketing campaigns to boost the results as quickly!
Continue Reading45 Ways To Use Social Media For Lead Generation
If generating leads in the end goal of your marketing strategy, then it should involve social media. Social media is that one platform where you can address thousands with just one campaign to drive traffic to your website. They could be people who are actively looking for more information on you or are those interested in making a purchase. So here are 45 ways to make the most from it.
Continue Reading5 Inspiring Evergreen Marketing Campaigns
Setting up a marketing campaign today is easy. But making a lasting impact isn’t! Here are 5 evergreen marketing campaigns seen in the last one year that will never cease to inspire a marketer.
Continue ReadingThe Ultimate Digital Marketing Toolkit You Need
The modern-day marketer needs more than just unique ideas to execute an effective marketing campaign. Here’s the ultimate digital marketing toolkit one needs for not just running a campaign, but growth hacking from it.
Continue Reading