Posts in email marketing analysis

A Critique of 2 Cold Email Sequences

Writing good email drip sequences is hard work. It takes a lot of testing to nail down the right subject and value proposition, and even then the results may be not apply to your other lists. Each time you build a prospecting list, you may need to start testing your subject lines all over again. It gets tedious pretty fast.

There are some good general rules to follow though!

Continue Reading
Today's Expert 1 Comment June 13, 2017 Email Marketing