Posts in email marketing tips

A Critique of 2 Cold Email Sequences

Writing good email drip sequences is hard work. It takes a lot of testing to nail down the right subject and value proposition, and even then the results may be not apply to your other lists. Each time you build a prospecting list, you may need to start testing your subject lines all over again. It gets tedious pretty fast.

There are some good general rules to follow though!

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Today's Expert 1 Comment June 13, 2017 Email Marketing

9 Email Marketing Practices That Kill Trust And Conversions

Email marketing is no doubt the most effective communication channel. Be it about keeping your customers engaged or driving leads to conversions, emails enable you to nurture your prospects into customers with highly personalized messages.

But while most marketers are trying to convert their leads into customers with frequent emails, most get deemed as ‘spammy’ almost instantly. Why?

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Vanhishikha Bhargava 2 Comments June 1, 2017 Email Marketing

How to Maximize the Lead Generation Potential of Your Blog

Your blog can potentially be your cash cow. Keyword – potential. If you’re only creating blog posts to drive a ton of traffic to your website, then you’re missing a lot. Each blog post you publish should be created with the ultimate goal of bringing in customers. That’s what content marketing is all about, right?

Don’t get me wrong. It’s great that your website is generating a huge amount of traffic and website visitors are potential leads, but how do you know they actually read your post and liked it?

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Today's Expert 1 Comment March 30, 2017 Content Marketing Conversion Rate Optimization Email Marketing

10+ Mistakes You’re Making In Growing Your Email List

Email lists are important. Be it a B2B business or one in the B2C domain, there is no way you can do without email marketing. But that’s not the challenging part; the challenge is to grow an email list – the one with quality subscribers that are more likely to become your customers. That’s where most business marketers and bloggers go wrong!

In this post, we’re going to look at the most common mistakes made by people while working on their email list.

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Vanhishikha Bhargava 0 Comments March 14, 2017 Email Marketing

30+ ways to grow your email list faster than ever

Growing your email list can be really tricky. It is a process that takes too long when done organically and fails too quickly when outsourced. You want to do it fast, but you don’t want irrelevant contact information from the consumer market to be a part of it. You also want to make sure that this email list is able to make your email marketing campaigns successful.

But hold on a minute, how do you grow your email list 1000% times?

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Vanhishikha Bhargava 0 Comments March 2, 2017 Email Marketing Marketing

5 Ways To Jumpstart Your Email Marketing Results For 2017

As email marketing carries on into this year as a must-have business growth strategy, here’s taking a look into a few ways to jumpstart your results. While some businesses think an initial lull period causes no harm, it is important to understand that getting a little ahead of your competitors right from the start, will only give you a competitive edge.

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Vanhishikha Bhargava 0 Comments February 7, 2017 Email Marketing Marketing

12 Email Marketing Mistakes You Should Promise Not To Make This Year

When you’re just setting up an email marketing campaign for your business, you often browse the tips and tricks that others have used to ensure it gives you some results. No matter how long you research the same, somehow you always end up unsatisfied with the results your campaign gives.

The reason behind those dipped numbers? Well, a few mistakes that you could be making amidst trying to keep up with all the tips you have come across on the internet. In this post we’re going to highlight those little mistakes that are costing you big numbers!

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Vanhishikha Bhargava 1 Comment January 24, 2017 Email Marketing Marketing

How To Increase Email Subscriptions By 200% In 5 Simple Steps

Email marketing is alive and kicking every other marketing tactic aside. Well, not really. But when you see the results an email marketing campaign reaps and the budget at which that happens, you would know exactly what we mean. In this post, we’re sharing some really simple tips that you could use to boost your email subscriptions by a whooping 200%!

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Vanhishikha Bhargava 0 Comments November 28, 2016 Email Marketing

16 types of email you should be sending your email list to boost your engagement rates

Email marketing is a twisty game. First, it is hard for you to even get people to opt in to your email list and then it becomes difficult to make them read your emails. It is an endless cycle of challenges coming a business marketer’s way and there is practically no end to it.

So what is it that the subscriber wants to read?

Definitely not the same email.

Here’s taking a look at the different types of emails you should be sending to your subscribers, but probably aren’t.

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Vanhishikha Bhargava 5 Comments November 1, 2016 Email Marketing Marketing

How To Get More Email Subscribers With On-Site Retargeting

42% of businesses name email as the most effective lead generation marketing tactic, making it the top source for lead nurturing and management. But to be able to make your email marketing campaign successful, you need people who subscribe to them willingly. And the fear of being spammed, makes it hard to get people to subscribe even to the most useful newsletters!

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Vanhishikha Bhargava 0 Comments October 26, 2016 Email Marketing Marketing

Are Your Cold Emails Killing Your Business? (And The Fix To It!)

Cold emails are a necessary evil that most B2B marketers resort to for promoting their business products and services. It is quite literally the foot in the door approach, where you pretty much shamelessly, approach a prospect with what you offer and what he is likely to gain out of it.

But the only sad thing is that most of these cold emails don’t really work. They are like trying to hit the target with one little arrow in complete dark! And missing the target is only landing you into a darker spot.

In this case, the spam folder.

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Vanhishikha Bhargava 1 Comment October 24, 2016 Email Marketing Marketing

Are you too spammy? Finding the ideal email frequency for your business

As a marketer we’re frequently pondering on two major things – how to generate leads and then, how to keep them engaged effectively.

Since email makes for a majority strategy for the latter, we often battling over the question of just how many times should one touch base with the leads. Once a week, twice a month or maybe more?

Here’s how to find the ideal email frequency for your business.

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Vanhishikha Bhargava 3 Comments September 21, 2016 Email Marketing Marketing

5 Secret Hacks That The Most Successful Email Marketing Campaigns Use

While some businesses are practically email marketing rockstars, there are others who are still struggling to find that one strategy that would work for them. With no hard and fast rules or guidelines to state it all, marketers need to experiment with different techniques when setting up campaigns.

In case you too were wondering what is it that successful businesses do to get brilliant results from their email marketing campaigns, let us break it down for you.

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Vanhishikha Bhargava 4 Comments September 19, 2016 Email Marketing Marketing

Why Storytelling Is The Hack For Higher Email Conversion Rates And How You Can Use It

Email marketing is important to every business. While it is the most widely used communication channel, it isn’t the most easiest to get results from.

Imagine yourself in the daily scenario of opening your inbox – you have received emails from various brands – some you care about, the others you delete regardless of what they might have insider. Now assuming even your target audience is signed up on various digital channels and with a gazillion business websites, chances are, their day starts the same way as yours.

So how do you make sure that every email from your campaign is opened, read and hopefully converted on?

By leveraging storytelling.

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Vanhishikha Bhargava 2 Comments September 6, 2016 Content Marketing Email Marketing Marketing

How To Boost Email Marketing Results In 10 Simple Steps

Apart from being the most economic and cost effective, a study by Custora found that the customer acquisition via email marketing has quadrupled in the 4 years preceding 2013. This accounts for nearly 7% of all the customer acquisition that has occurred online.

Clearly, email marketing is the most direct, effective and personal way of reaching out to your target audience. But still, this means of marketing doesn’t work for everyone – simply because their campaign is not strong enough or they don’t know how to make the most out of the channel.

Here’s how you can boost email marketing results in just 10 simple steps.

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Vanhishikha Bhargava 3 Comments September 5, 2016 Email Marketing Growth Hacking Marketing

7 eCommerce Email Marketing Tactics To Boost Your Sales

Setting up and running an eCommerce business is a tough job. But what’s tougher in the increasing market competition today, is acquiring new customers. The only thing that actually defines the success of an eCommerce business, is their ability to monetize from their resources.

Here are some eCommerce email marketing tactics that will definitely bag you more sales!

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Vanhishikha Bhargava 10 Comments July 21, 2016 Commerce Ecommerce Email Marketing Marketing

6 New Email Marketing Techniques You Need To Use This Year

According to Smart Insights, email marketing is still one of the most popular and effective marketing tactics in the digital industry. But the tactic itself has seen a number of changes over the years. From taking to mobile, to including CTAs, to the changing formats in the body, emails have seen a massive change. And so have the techniques used by businesses to leverage from them.

Here’s taking a look at the 6 latest email marketing techniques that are now being tapped into by marketers.

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Vanhishikha Bhargava 1 Comment July 5, 2016 Email Marketing Marketing

5 Giveaways That Will Growth Hack Your Email List

When have you ever heard anyone say they hate FREE things? Be it a postcard at the coffee shop they just visited, promotional chapters of an upcoming novel in a bookstore or a free ebook of a topic that may not even really interest them, people never let go of FREE things.

So as a business what are those giveaways that can bring in more leads without seeming too pushy or irrelevant?

Here are 5 conversion rate optimization tips for hosting giveaways that will definitely increase your leads.

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Vanhishikha Bhargava 2 Comments July 3, 2016 Email Marketing Marketing

5 Tools That Solve Most Email Marketing Challenges of 2016

Email marketing being the best channel to directly communicate with existing as well as prospect customers, is still a part of many business strategies. But as the years pass by and the need for relevance increases, the challenges for executing a successful email marketing strategy only increase.

Here are 5 tools that could help you create and execute effective campaigns. (Not the usual ones you hear)

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Vanhishikha Bhargava 13 Comments April 21, 2016 Email Marketing

Email Marketing Statistics For 2016 That Every Marketer Needs To Know

Email marketing is by far the best channel to directly reach out to your target customer (prospect) or an existing customer with a value proposition. And even if the he doesn’t open the email to read what you are offering, you can be rest assured that if your subject line was compelling enough, it would have captured his attention.

Here are some email marketing statistics that marketers need to know for running successful campaigns this year.

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Vanhishikha Bhargava 15 Comments April 5, 2016 Email Marketing