According to Smart Insights, email marketing is still one of the most popular and effective marketing tactics in the digital industry. But the tactic itself has seen a number of changes over the years. From taking to mobile, to including CTAs, to the changing formats in the body, emails have seen a massive change. And so have the techniques used by businesses to leverage from them.
Here’s taking a look at the 6 latest email marketing techniques that are now being tapped into by marketers.