Posts in personalization

7 Psychological Triggers To Get More Conversions From Exit Intent Campaigns

Exit intent has proven to be one of the most effective website elements to re-capture a visitor’s attention. They have been used by businesses across the B2B and B2C industries to turn their website visitors into subscribers, customers, leads and even social media follows.

But an exit intent campaign is a no-show if there is no strategy behind them. Here’s how using psychological triggers gets you more conversions.

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Vanhishikha Bhargava 2 Comments May 9, 2017 Conversion Rate Optimization Exit Intent

Changing with the times: The future of personalization (2017)

Personalization has been the high point of marketing this year. Every marketer, across different industries has been trying to leverage content marketing based on what their target market really wants. But the sad truth is, despite the amount of data available across the digital platforms, marketers aren’t able to personalize their customer experience effectively.

Here’s taking a deeper look into what personalization is, its importance and how you can get ready to leverage its power in 2017.

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Vanhishikha Bhargava 4 Comments October 13, 2016 Content Marketing Email Marketing Marketing Social Media Marketing

The Guide To Effectively Personalize Exit Intent Popups

Personalization has become an important aspect of everything related to marketing. There is no way that you can reach out to your target market with a broadcast message or a sales pitch and expect him to convert. In simpler words, if you can’t connect with your audience, they are not going to engage with your business. Be it signing up for a free trial or even a small thing such as subscribing to your blog!

In this post, we talk about how you can effectively personalize the popups implemented on your website for higher conversion rates.

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Vanhishikha Bhargava 4 Comments August 15, 2016 Bounce Prevention Conversion Rate Optimization Exit Intent