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Running with YouTube Ads: Do Longer Ads Make a Stronger Impression? [Infographic]

Should advertisers spend their time and ad dollars on longer YouTube ads, or will shorter ads save them from making a mistake? While media experts debate the strengths of different lengths, it appears that longer ads go a long way toward achieving certain marketing goals.

To find out whether the length of a YouTube ad affected viewer response, Google partnered with Mondelēz International and Droga5 to study the value of length in video ads. To show some of the revealing results, MDG Advertising compiled their results and created this new infographic.

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Today's Expert 0 Comments July 17, 2016 Content Marketing Infographic Marketing Social Media Marketing